BPCL Energisies Auto Expo - Mobylog Makes it Possible!

One of the leading energy major's in India, rated by Fortune and a pioneer in redifining the fuel retailing scenario in India with Branded Fuels, Bharat petrolium Corporation Limited (BPCl) makes its presence felt through a highly innovative comunication design at the 2006 Auto Expo (Asia's biggest auto show). Here's how. An exposition stall that devives it's theme from the most commonly associated icon with the comapny - the all new Blue & Yellow canopied Fuel Stations that don't just offer the most advanced branded fuels, but also a host of innovative value adds like a mechanised car wash, vehicl care cetres and even In&Out convenience shopping marts. So the Stall looks like a fuel station replica with the trappings of corp com and exposition excitement and glamour. Add to that, the first ever use of a photo blogging resource for an event of this kind powered by India's first real-time multimedia blogging solution - Mobylog. Brand communications and community building has finally found the meeting ground.

Citizen Journalism CNN-IBN has finally done it!

Umesh Gupta sent a Video from a Mobile Phone and CNN-IBN used it as a lead in to expose the crumbling AAAI Infrastructure at Indian Airports. Sahara Airlines felt the Impact of this Citizen's report. Kudos IBN! What's been talked for long is finally here. Citizen journalism dawns finally. Here's how! CNN-IBN's Citizen Journalists Initiative invites you to be a part of their news gathering exercise by asking you to send original pictures, videos or news articles, to them: to citizen@ibnlive.com. So is that it? Well, yes! What's more, IBN is also the first channel to have Blogs. Rajdeep Sardeshai's blog has the max comments so far (164 at last count). And why not! This is the way people can connect with their fav jurno folks! And feel one with the Indian Cricket Team and Raghavendra Rathore in dishing out best wishes to Rajdeep & IBN. Some find the blogs inconvenient and some welcome the very beginning. All said and done, it's yet another first by a Brand News channel. NDTV 24X7 has an unofficial watch though it carries Rajdeep’s Picture on the template. Headline Today has no such sharp ideas to sharpen their news. Internationally BBC has been toying with Blogs on and off with Six apart. CNN has long been finding a lot of weight in Blogs and their power from US Elections to the War reportage. But hang on bloggers, you can only post comments on IBN Blogs and there would be no links allowed. 'Comments with links in them won't be published other than in cases of rare exceptions', reads the fine print. Wow! How very interesting, it just makes it a glorified forum or better still, a feedback form. Here’s hoping the Citizen journalist does wield more power in the times to come. So get up, speak out!.