tag:blogger.com,1999:blog-165016832024-03-05T19:41:12.131-08:00Digital AlmirahStores opinions, thoughts and more ...Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-16501683.post-77100504763597758672007-03-07T03:01:00.000-08:002007-03-08T21:43:37.100-08:00ArdhKumbh Mela 2007 l Marketing opportunities, more lost than found.
The ArdhKumbh Mela witnesses millions of devotees converge at the Sangam, Allahabad (UP), to take a holy dip at the confluence of the holy rivers – Ganga, Yamuna and the mythological Saraswati. People flow into the city of Allahabad from all corners of India (not to mention the global travellers and yoga revellers), and most of them come from the lower echelons for whom, this pilgrimage is a Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1166776847975374292006-12-22T00:30:00.000-08:002006-12-22T00:47:39.306-08:00Bareily ka Bandook Bazaar
I remember, as a kid on 13 th of Jan (a day prior to Makar Shakranti) I would visit Haldiyon ka Rasta (Turmeric Lane) in Jaipur to shop for Kites to be flown the next day. It use to be such an awesome visual feast to just see so many kite shops at one place. But recently, on a trip to Bareily in West UP, I came across yet another incredible market where every second shop was selling the same Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1153230391700098292006-07-18T06:39:00.000-07:002006-07-18T06:46:31.713-07:00Freedom of Speech? Shhhhhhhss!This is absolutely insane. Worse than the terrist attacks I'd say. As the blogging community seeks answers on the blog of one of the members of Mumbai Help, I wonder if the government is free to put such curbs on our freedom? Are they going to be successful in shusshing us? An emphatic no I say!Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1144131315920900362006-04-03T23:13:00.000-07:002006-04-03T23:15:15.936-07:00Indian Advertising Ki AC Ki Taise!
Does a mere depiction of a rural setting in a TVC equip brands to reach out to the rural markets? Well, for a Coke an Amir Khan from the Hills as a Kancha to the Jat in the Punjab fields, it perhaps does. It also works brilliantly with a Hutch talking about everybody in the family tree and saying ‘Ab Rishton Ko Milon Mein Mat Naapo!’
Perhaps not, if you one’s selling an AC. With a setting and Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1143364127154079302006-03-26T00:53:00.000-08:002007-02-22T22:01:55.076-08:00Being CyrusHail Homi! For it was fun 'Being Cyrus'! On the murkier side of humour.
For, "once the game is over the king and the pawn, both go in the same box". Brilliance is this!
An awesome tale, well told indeed. Nothing like the stuff we've seen out of Bollywood in a long while now!
Wonder what makes the general junta resent reality though? Saw the film last night with fairly young seatmates, who took Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1137091593156744932006-01-12T10:31:00.000-08:002006-01-12T22:49:18.860-08:00BPCL Energisies Auto Expo - Mobylog Makes it Possible!
One of the leading energy major's in India, rated by Fortune and a pioneer in redifining the fuel retailing scenario in India with Branded Fuels, Bharat petrolium Corporation Limited (BPCl) makes its presence felt through a highly innovative comunication design at the 2006 Auto Expo (Asia's biggest auto show). Here's how.
An exposition stall that devives it's theme from the most commonly Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1136628438977032682006-01-07T00:55:00.000-08:002006-01-07T02:07:19.490-08:00Citizen Journalism CNN-IBN has finally done it!Umesh Gupta sent a Video from a Mobile Phone and CNN-IBN used it as a lead in to expose the crumbling AAAI Infrastructure at Indian Airports. Sahara Airlines felt the Impact of this Citizen's report. Kudos IBN!
What's been talked for long is finally here. Citizen journalism dawns finally. Here's how! CNN-IBN's Citizen Journalists Initiative invites you to be a part of their news gathering Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com4tag:blogger.com,1999:blog-16501683.post-1134109920984379382005-12-08T22:16:00.000-08:002005-12-08T22:36:04.516-08:00Aspire MGurukool an all new WPP InitiatveYet another corporate refresher programme? No, not this one. It's a whole new way of looking at work; a new perspective on learning and training. For learning is a continuous process.
With this novel approach towards corporate training, WPP, one of the biggest media conglomerate in the world, has just launched - Apire MGurukool, a programme that would focus on learning and not just traditional Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1132733661672561062005-11-22T23:31:00.000-08:002005-11-23T00:18:14.980-08:00Chaat Street Blog Rocks!The first ever successful Blog integration for brand promotions!
HereRishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1131302701704972342005-11-06T10:41:00.000-08:002005-11-06T10:45:01.706-08:00kitty the cat...Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1131302391899478012005-11-06T10:37:00.000-08:002005-11-06T10:39:51.913-08:00The most amazing welcome!Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1131002808548514272005-11-02T23:09:00.000-08:002005-11-02T23:26:48.583-08:00Diwali @ JaipurRishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1130331622964459152005-10-26T05:43:00.000-07:002005-12-10T05:41:21.560-08:00On Duty!
The piece of paper in the pic is written by one the many security guards that guard the mushrooming ATMs across Delhi. This is a very dedicated to duty dude. Everytime is goes away anywhere (Lunch, or even answering nature's calls), he leaves a note (like the one here) behind. Now this works like a Movement Register of sorts. We all know how so many people are never on their seat; though Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1130320175057272892005-10-26T02:46:00.000-07:002005-10-26T02:49:35.066-07:00Come to the Monopoly Country - MarlboroA brilliant piece in a leading business magazine that declares the Brand as ‘Leader of the Packs’ (credibility matters), comments on the article from content stakeholders – Welcome to the Monopoly Country! Effective use of Buzz marketing and wholehearted support to anti-ATL media alliance with the authorities to keep competition at bay – Smoking Marlboro is good for Phillip Morris’ Financial Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1129651695570054602005-10-18T08:33:00.000-07:002005-10-18T09:43:32.253-07:00Read a blog!‘It is a good thing for an uneducated man to read books of quotations’- Sir Winston Churchill
Pretty much the same can be applied in the context of blogging. And here's why. Foremost, for the uneducated/ uninitiated, reading would sure be a good thing. So begin by reading Dina Mehta, or better still, try some of the blogs she likes to read (the list has some awesome referrals in her links). Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1129642433255782702005-10-18T06:32:00.000-07:002005-10-18T06:33:53.256-07:00India's Journey Against AIDSA unique HIV-AIDS awareness caravan covered about 242 towns and villages and touched 263,297 lives through 807 live demonstrations in twenty districts of Andhra Pradesh. Well ahead of the Red Ribbon Express initiative. Interesting finds. From a person reporting being positive on stage, to one fellow even pledging to quit drinking (fearing the callous trap of vulnerability). The virus has spread Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1129642282060020802005-10-18T06:30:00.000-07:002005-10-18T06:31:22.060-07:00Technology. How much is enough?
'Technology is a drug. You can never get enough of it.' Nitin Sawhney made a lot of sense when he penned those lines on the cover of his album Prophesy. It indeed is thoughtworthy. Just how much of technology is enough? Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1129642216501646062005-10-18T06:29:00.000-07:002005-10-18T06:30:16.503-07:00Photography: The digital analog divide.
With the advent of photography capturing time was made possible. Are you wondering 'is it not light that the camera captures?' Sure. It is light that a camera captures, but the bigger catch is that moment in time. Thanks to the digital revolution, the tools to capture time have proliferated. The mobilephone has one now. Cameraphones have outnumbered the traditional cameras. The cameraphone Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0tag:blogger.com,1999:blog-16501683.post-1129642106604599252005-10-18T06:24:00.000-07:002005-10-18T06:29:16.126-07:00Sammy - a good prayaas!Aaah! Sammy missed Gandhi Jayanti in Delhi, just by 5 days! Screened at the Kamani Auditorium recently, it's a play about the Mahatma who led India to its tryst with freedom. Written by Partap Sharma and Directed by Lillete Dubey, the play attempts to cronicles Gandhi from South Africa to the last breath. Albiet, in a contemporary fashion - the language chosen was therefore english. Sammy was theRishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com1tag:blogger.com,1999:blog-16501683.post-1129626624687171252005-10-18T01:52:00.000-07:002008-07-15T04:09:40.706-07:00ProfileRishabh Ratnu l Communication Resource
Born in India's Pink City -Jaipur, Rishabh is currently located at New Delhi and is associated with Xpanse Asia, the small town and rural marketing division of Starcom as business manager North India and has been handling business with brands like Western Union Money Transfer, Aviva Life Insurance, Reckitt Benckiser India, Nestle among others. Prior to Rishehttp://www.blogger.com/profile/10755438150074102153noreply@blogger.com0