Tuesday, October 18, 2005

Profile

Rishabh Ratnu l Communication Resource

Born in India's Pink City -Jaipur, Rishabh is currently located at New Delhi and is associated with Xpanse Asia, the small town and rural marketing division of Starcom as business manager North India and has been handling business with brands like Western Union Money Transfer, Aviva Life Insurance, Reckitt Benckiser India, Nestle among others. Prior to joining the team at Xpanse Asia, Rishabh has had an enriching stint at Midas Events India Limited, an Experience Management Solutions provider where he was part of the Core Communications Team working on communication solutions (thought to finish) for clients like Frito Lay's, HLL, ITC and the UB Group amongst others. Rishabh was also a part of the team leading Project Mobylog - India's first real-time Moblogging platform. Rishabh was instrumental in integrating Mobylog for brand Activation Audits in real time. Some of his work there includes ground activations for brands like MTV, Frito Lay's Chaat Street, Mountain Dew and a HR initiatve for WPP group's Mindshare.

Prior to which, Rishabh had a successful stint in Ad film production at The Culture Company, Mumbai - a leading production house which boasts of feature films like Fiza, Tehzeeb. Rishabh worked on Ad films for brands like Skoda (IB& W), Deccan Chronicle (Everest), IL&FS Investsmart (Grey Worldwide) during his stint here.

Rishabh began his career as a rookie copywriter at Mudra Advertising, Delhi before moving on to Everest Advertising as a Junior Copwriter working on brands like Honda City, National Panasonic, Red & White, Cavenders, Yamaha, Crowne Plaza Surya, Eenadu (The daily), Modern Silk House. He then went on to join Mateus Oxygen - a creative hot shop as Associate-Copy working on brands like Bacardi, Hyatt Regency Delhi and People.Com among others.

Following this, Rishabh enjoyed a successful long association with Crayons where he churned out communication Ideas across media on a host of brands - Hunter Douglas, Alliance Air, Kerala Tourism and Kohinoor Basmati Rice among others.

Rishabh is a Masters in History from St Stephen’s College, Delhi University and a Post Graduate Diploma in Advertising & Public Relations from IIMC, New Delhi.

Rishabh has a cumulative ten progressive years of communications experience.

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