Thursday, December 08, 2005

Aspire MGurukool an all new WPP Initiatve

Yet another corporate refresher programme? No, not this one. It's a whole new way of looking at work; a new perspective on learning and training. For learning is a continuous process. With this novel approach towards corporate training, WPP, one of the biggest media conglomerate in the world, has just launched - Apire MGurukool, a programme that would focus on learning and not just traditional training. What it aims is to knock down the boredom out of training processes within the corporate environment. It draws its inspiration from the traditional Indian 'gurukul' system of education and mentoring and puts it to a corporate context. The launch saw a series of multicity Programme/ Initiatve launch events where the entire Mindshare (WPPs Indian division) teams attended school once again as the event was thematised as 'going back to school'. Innovative HR community building and learning initiative, Aspire MGurukool also entails innovative use of new community media like Blogs to help build stronger bonds between HR and make corporate learning - child's play!