BPCL Energisies Auto Expo - Mobylog Makes it Possible!

One of the leading energy major's in India, rated by Fortune and a pioneer in redifining the fuel retailing scenario in India with Branded Fuels, Bharat petrolium Corporation Limited (BPCl) makes its presence felt through a highly innovative comunication design at the 2006 Auto Expo (Asia's biggest auto show). Here's how. An exposition stall that devives it's theme from the most commonly associated icon with the comapny - the all new Blue & Yellow canopied Fuel Stations that don't just offer the most advanced branded fuels, but also a host of innovative value adds like a mechanised car wash, vehicl care cetres and even In&Out convenience shopping marts. So the Stall looks like a fuel station replica with the trappings of corp com and exposition excitement and glamour. Add to that, the first ever use of a photo blogging resource for an event of this kind powered by India's first real-time multimedia blogging solution - Mobylog. Brand communications and community building has finally found the meeting ground.